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Feature Article

E-MOTIONS
by: Linda Landry
(c) 2003

What is the E word you say? Is it E for electronic or E for email or
E for emotion? It could be any one or all of the above. Emotion is
behind all we do and the net is no different. Despite the fact that
we do not have face to face contact with most of our affiliates,
publishers, customers or fellow networkers, we leave an impression
and establish a relationship with them all.

The written word is back. For many years we relied on radio, TV, the
telephone, records, cassettes and CD's to fulfill our communication
needs. We were lucky to get a Birthday card much less a letter or
a poem from those with whom we were close. Now the Internet has consumed
almost every household and person. Communication has exploded
with the net and the ease of email; even if you type with only two fingers!

Subsequently, net-equitte has evolved. To avoid misunderstanding it has
become the code not to type in capital letters lest someone think you are
yelling at them. There are icons and snappy abbreviations to add feeling to
our words. We can be as casual as we like and mis- spelled words can be
overlooked. Yet we still wish our meaning to be accurate.

As online 'marketeers' we must realize the importance of creating the
confidence and sincerity required to encourage others to do business
with us; without the face to face contact they have been accustomed
to receiving. We cannot forget that our words and the actions surrounded
by our words will leave a lasting impression that could spread like wildfire
on the net. This is a good thing when it is a positive impression but it
could be the death of our biz if it is negative. We must treat everyone
we come in contact with on the net like gold. Our efforts will be rewarded
as the E word will spread.

About the author: Linda Landry is the proprietor of two retail websites:
http://www.galleryodefense.com and http://www.galleryogifts.com and
the publisher of an electronic newsletter, CyberShopNews which can be
viewed on her Galleryogifts site. Reprint permission is granted with the
inclusion of this resource box.

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