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I'm Leaving, So Here are My
Secrets
Part I: How I Got Millions
of People to Subscribe to My Newsletters
Section B: Viral
Marketing
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
In Part I-A I talked about the proper way to use co-registration
to get meaningful subscribers to your lists.
Co-registration is wonderful in that once you get it set up, as
long as the origin-source of your subscribers remains active,
you will have a steady stream of subscribers flowing in.
It's a great feeling.
It's a steady stream, but it's still finite. Further, you're
still at the mercy of the origin-source. If the source dries up
so does the source of your subscribers.
Now, what if you could take your existing number of subscribers
and allow them to work to build your list for you?
This is viral marketing and it's a wonderful thing.
(Allow me to reveal for the first time ever some of the viral
theory I developed at Aesop. These are the terms we used when
we discussed viral marketing at our offices and everyone who was
exposed to this theory had to sign a non-disclosure agreement.)
Viral marketing is wonderful, but "True Viral Systems" are
quite
rare.
True Viral System: one with a "Spawn Rate" of X > 1.
Spawn Rate: The Rate at Which Your Viral System
Grows
- That is, for every one person who
enters the viral system, they will, on
average, result X number additional people
spreading the word as well.
If
your spawn rate is greater than 1, over
time
you have something that grows and grows
perpetually.
Now, every viral system dies at some point even if they are
truly viral. And your system does not have to be truly viral
for you to benefit. If you have a spawn rate of X < 1 you
still get growth - and growth, when you're talking about an
email list, *is* a wonderful thing.
Ah, this is the *theory* of viral marketing. It sounds
wonderful doesn't it?
The problem is, getting the actual result is the problem.
Here's where the real value of what I have to tell you surfaces.
How do you increase the Spawn Rate of your viral system?
In layman's terms: how do you get people to spread your
marketing message for you?
1. The Golden Rule of Viral Marketing:
"If there is no motivation, there is no viral
growth."
What does this mean?
Well, why don't I put it this way:
Give me $500 dollars.
You heard me. Give me $500 dollars.
Punk.
Well, you're probably asking yourself right now,
"why?" (And you may have two other words
for me as
well.)
See, when you ask someone to do something for you,
unless they have some motivation to do so, they
simply won't do it.
Note how you reacted when I asked you, out of the
blue for $500. (If your reaction was
"sure", please
contact me immediately: mark@aesop.com).
Some may balk and say, "Well, I don't have to
have
a reason every time I do something for someone.
Sometimes I just want to help people."
Well, in that case, your motivation is probably that
you want to please the favor-asker (or you want to
avoid the pain you will experience by saying
"no.").
2. Motivate People to Spread Your Message by Giving
Them a Compelling Reason to Do So
Why should they tell people about you?
The classic way to motivate people to spread the
word is to bribe them. "Pass this on and
we'll give
you ____" (fill in the ____ with your
creativity).
But motivation doesn't have to be so overt.
Sometimes people are motivated to pass things on for
subtle reasons. For example, humorous emails
are
some of the most frequently passed on items on the
net. One might argue that people are motivated
by
the approval and appreciation they will receive from
their friends.
In the Real Time Interactive Marketing Experiment (a
great viral ploy we used to build our lists at
Aesop) curiosity was the main motivator. In
order
to see the results of the experiment, people were
required to tell 3 friends about the experiment.
As you can see, the possibilities here are endless
...
Stay Tuned for Part I-C: Multiple Streams of Subscribers
Mark Joyner is the CEO of
Aesop.com, the #1 Best-Selling Author of "MindControlMarketing.com"
and the creator of some of the most visited websites in the world.
Mark is leaving the Internet Marketing business and giving
everything away to a lucky 2,000 people. The actual source
code for the systems mentioned above is included in the package as well
as two data CDs with source code for almost every system Mark has ever
created and 18 audio CDs where Mark is grilled for hours by 14 of the
world's greatest Internet Marketing experts. He gets into even
greater detail in those CDs and reveals things he has never revealed
before. Only 2,000 will be sold, so be sure to get
yours before they are gone.
Stay Tuned for the rest of the series:
Part I: How I Got Millions of
People to Subscribe to My Newsletters
Section B: Viral Marketing
Part I: How I Got Millions of
People to Subscribe to My Newsletters
Section C: Multiple Streams of Subscribers
Part II: How I Sold Millions of Dollars
in Products and Services Over the Net on a Zero Dollar Ad Budget
Part III: How I Found Hundreds of
Thousands of Affiliates
Part IV: Case Studies: How I Sold
$100,000 in One Weekend and $600,000 in Three Weeks
Part V: How I Shot My Book to #1 on
Amazon in 48 Hours
Part VI: How I Got My eBook Downloaded
One Million Times
Part VII: How I Shot One Site to #37 Out
of All the Sites in the World in 6 Weeks
Part VIII: Why I'm Leaving, Where I'm
Going, and How I Planned my Exit
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