NEWSLETTER

Vol. 1, Issue 12, Page 2

Released:  June 2, 2003

 

I Want Online Now! Website

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Contents

Page 1
News
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Publisher's Corner
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This week's Lesson: Writing a Newsletter
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Winner's Circle Ads
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Page 2
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Feature Article: I'm Leaving, So Here are My Secrets Part I: How I Got Millions of People to Subscribe to My Newsletters Section A: Section B: Viral Marketing by Mark Joyner, #1 Best-Selling Author of "MindControlMarketing.com" 
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Page 3
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Feature Article: Top 10 Reasons Why Some Realtor Websites Fail by Stan Smith
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Page 4
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Feature Article: Breakin' It Down by Cathy Bryant
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I Want Online Now! Weekly Newsletter
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Feature Article

I'm Leaving, So Here are My Secrets

Part I: How I Got Millions of People to Subscribe to My Newsletters

Section B: Viral Marketing

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

In Part I-A I talked about the proper way to use co-registration
to get meaningful subscribers to your lists.

Co-registration is wonderful in that once you get it set up, as
long as the origin-source of your subscribers remains active,
you will have a steady stream of subscribers flowing in.

It's a great feeling.

It's a steady stream, but it's still finite.  Further, you're
still at the mercy of the origin-source.  If the source dries up
so does the source of your subscribers.

Now, what if you could take your existing number of subscribers
and allow them to work to build your list for you?

This is viral marketing and it's a wonderful thing. 

(Allow me to reveal for the first time ever some of the viral
theory I developed at Aesop.  These are the terms we used when
we discussed viral marketing at our offices and everyone who was
exposed to this theory had to sign a non-disclosure agreement.)

Viral marketing is wonderful, but "True Viral Systems" are quite
rare.

True Viral System: one with a "Spawn Rate" of X > 1.

Spawn Rate: The Rate at Which Your Viral System
            Grows - That is, for every one person who
            enters the viral system, they will, on
            average, result X number additional people
            spreading the word as well.
           
            If your spawn rate is greater than 1, over
            time you have something that grows and grows
            perpetually.

Now, every viral system dies at some point even if they are
truly viral.  And your system does not have to be truly viral
for you to benefit.  If you have a spawn rate of X < 1 you
still get growth - and growth, when you're talking about an
email list, *is* a wonderful thing.

Ah, this is the *theory* of viral marketing.  It sounds
wonderful doesn't it?

The problem is, getting the actual result is the problem.
Here's where the real value of what I have to tell you surfaces.

How do you increase the Spawn Rate of your viral system?

In layman's terms: how do you get people to spread your
marketing message for you?

1.  The Golden Rule of Viral Marketing:

    "If there is no motivation, there is no viral
    growth."
   
    What does this mean?
   
    Well, why don't I put it this way:
   
    Give me $500 dollars.
   
    You heard me.  Give me $500 dollars. 
   
    Punk.
   
    Well, you're probably asking yourself right now,
    "why?" (And you may have two other words for me as
    well.)
   
    See, when you ask someone to do something for you,
    unless they have some motivation to do so, they
    simply won't do it.
   
    Note how you reacted when I asked you, out of the
    blue for $500.  (If your reaction was "sure", please
    contact me immediately: mark@aesop.com).
   
    Some may balk and say, "Well, I don't have to have
    a reason every time I do something for someone.
    Sometimes I just want to help people."
   
    Well, in that case, your motivation is probably that
    you want to please the favor-asker (or you want to
    avoid the pain you will experience by saying "no.").
   
2.  Motivate People to Spread Your Message by Giving
    Them a Compelling Reason to Do So
   
    Why should they tell people about you?
   
    The classic way to motivate people to spread the
    word is to bribe them.  "Pass this on and we'll give
    you ____" (fill in the ____ with your creativity).
   
    But motivation doesn't have to be so overt.
   
    Sometimes people are motivated to pass things on for
    subtle reasons.  For example, humorous emails are
    some of the most frequently passed on items on the
    net.  One might argue that people are motivated by
    the approval and appreciation they will receive from
    their friends.
   
    In the Real Time Interactive Marketing Experiment (a
    great viral ploy we used to build our lists at
    Aesop) curiosity was the main motivator.  In order
    to see the results of the experiment, people were
    required to tell 3 friends about the experiment.
   
    As you can see, the possibilities here are endless ...
   
Stay Tuned for Part I-C: Multiple Streams of Subscribers

Mark Joyner is the CEO of Aesop.com, the #1 Best-Selling Author of "MindControlMarketing.com" and the creator of some of the most visited websites in the world.  Mark is leaving the Internet Marketing business and giving everything away to a lucky 2,000 people.  The actual source code for the systems mentioned above is included in the package as well as two data CDs with source code for almost every system Mark has ever created and 18 audio CDs where Mark is grilled for hours by 14 of the world's greatest Internet Marketing experts.  He gets into even greater detail in those CDs and reveals things he has never revealed before.   Only 2,000 will be sold, so be sure to get yours before they are gone.

Stay Tuned for the rest of the series:

Part I: How I Got Millions of People to Subscribe to My Newsletters
Section B: Viral Marketing

Part I: How I Got Millions of People to Subscribe to My Newsletters
Section C: Multiple Streams of Subscribers

Part II: How I Sold Millions of Dollars in Products and Services Over the Net on a Zero Dollar Ad Budget

Part III: How I Found Hundreds of Thousands of Affiliates

Part IV: Case Studies: How I Sold $100,000 in One Weekend and $600,000 in Three Weeks

Part V: How I Shot My Book to #1 on Amazon in 48 Hours

Part VI: How I Got My eBook Downloaded One Million Times

Part VII: How I Shot One Site to #37 Out of All the Sites in the World in 6 Weeks

Part VIII: Why I'm Leaving, Where I'm Going, and How I Planned my Exit 

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