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Feature Article

The Martial Arts of Marketing
by Theresa Cahill
All Rights Reserved
Copyright 2003

Last night, just as I was dozing off, it occurred to
me how like the martial arts is the fine art of
marketing.

A true practioner of the martial arts knows he or she
must continuously work to achieve and maintain body,
mind, and spirit "oneness" or they are doomed to fail.

So, too, the online marketer.

Hence, the mantra of marketing goes something like
this:

The Art of Applying the "Body"

The body of marketing consists of basic tools. Your
website - and make one you must sooner or later - is
the framework for bringing your other online marketing
tools and resources into play.

Your website can be as basic as a page or two, or as
complex as your mind and creativity allow. It must,
however, have at least one basic tool - the means to
invite your visitors to hear from you again.

The autoresponder is your basic communications tool.
We've all seen them, and subscribed to them, at one
time or another. So telling you how very effective
they are is certainly a waste of breath. However,
there is something that I believe is being overlooked
when some marketers implement their autoresponder
messages.

Your autoresponder messages must also provide your
list with the means of getting in touch with you
personally. You won't achieve much success if they
have no way of getting in touch with YOU.

At a minimum, your autoresponder should always include
your full name and true email address. Your phone
number and mailing address also enhance your net
"image," though my suggestion would be to use a Post
Office box - better to be safe than sorry :)

The Art of the Mind

Your mindset while marketing is crucial to your
success. Everyone knows that the slacker never
succeeds. They might "get lucky" every now and then,
but there is no long-term success associated with the
slacker.

Recently I mentioned the importance of choosing a real
at-home business. I still believe this is the best way
to go about creating a steady income for yourself
online. However, no matter what program, service, or
product you choose, market it with everything you've
got. Use the fre*e sources, use the paid sources,
joint venture, and search engine submit - at a
minimum. Forums are also not only a helpful place to
go when you need answers, but also a great place to
let others get to know you.

Rearrange your mind, and the way you are using your
ezines. Start working the fine art of personally name
branding yourself by helping other readers. Respond to
many different types of ezines, each time providing
good, useful information for the other readers.

When providing input to these same ezines, always ask
the publisher to include your website and/or mailto
address. You WANT people to contact you directly! You
can't be afraid online - hiding never leads to
success.

Above all, follow through! Your mind needs to
understand that it's going to be engaged on a daily
basis rooting out different advertising resources -
being creative.

The slacker hopes the "shot here, shot there" approach
will work. The "mind marketing" artist truly
understands the true meaning of work!

Your Marketing Spirit

The spirit of marketing in a word is integrity! I
cannot think of a fate worse than the guy (or gal)
that drifts off to sleep each night knowing they've
sc^rew^ed their fellow man.

Sleeping nights must be your top priority so, of
course, market with complete honesty.

Integrity is so compelling that word of mouth alone
can grow your business.

Desperate acts result in nothing but desperate and
despairing individuals.

Gather your forces and martial arts your way to
success!

=====================================

About the Author:

Theresa Cahill is working on her second decade in
marketing and would love to share her free, brandable
ebook with you. Download it, read it, refer back to
it, and share it with a friend!
http://www.mwatracking.com/go/go.php/0047
Related articles can be found at:
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