NEWSLETTER
Vol. 1, Issue 3, Page 4
Released: March 24, 2003
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Quick Tips To Get the Most From Your Ad Campaign
© Jullieanne Whitney
http://www.popularmarketing.com
Prepare.
Preparing your ad before submitting should be considered one
of the most important steps. Start by reviewing your ad and ask
yourself if it appeals to you. If you saw that ad among a few
others, would it catch your attention?
Consider changing the ad a few times. If you are promoting an
affiliate program, are you using generic ads supplied by the
company? If so, they probably provided you with a few samples.
This would also mean that you are not the only one competing
for exposure to the affiliate site. Try taking all the ads provided
and mix words and sentences. Taking a little bit from each ad and
creating a new one will separate you from the others marketing the
same program.
Hype is Dead.
No matter where you look, you're always going to see some
hype. Some more than others. Most opportunity seekers will
simply ignore the ads that are filled with over exaggerated
statements and a whole lot of !!!!!!. Your ad should be
informative, to the point, and contain only information that can
be verified. Don't capitalize every word in your ad. Doing so can
be offensive and considered "yelling" at your audience.
Words to Avoid.
Be careful. Over the last couple of months, ISP's have been
installing sp^am software filters. Choosing your words carefully
must be considered to ensure your ad does not target the
publication as sp^am. Before these changes occurred, the word
"fr^ee" was one of the best attention grabbers. If you are going
to use the word "fr^ee" do put the " ^ " in between the letters.
Everyone still understands what you're saying. Here's a handy
tool to help you understand sp^am and check your email:
Simply send the email/message/ezine you wish to obtain an
instant report on to: spamcheck-toolbox3@sitesell.net . You
will receive a no-cost complete analysis report within minutes.
Track your Campaign.
Now that you feel confident with your ad, set up an ad tracker as
well as an email address specifically for your new campaign.
Ad Trackers can be very effective in monitoring your results.
When you can analyze your response rate, you'll have a better
understanding of where to advertise and where not to. It is
suggested to try the same place twice, each time with a slightly
different ad and different tracker. Using the tracker is also highly
recommended for long url's and to avoid losing your commission.
Here's a few places to set up ad tracking:
http://webalias.com/
http://www.linkcounter.com
http://www.ezines-r-us.com/respond.html
Capture Leads.
No, we're not talking about the old unethical "I send you my
offer, you slam me with yours". Do you have just one shot at
making your sale or getting your sign-up? You should have the
opportunity to present your offer over and over!
One of the most successful approaches to capture your leads
is to market your product or service using autoresponders.
Rather than publishing your url, try using an autoresponder
email address. Take the time to load a sequence of messages
in to your autoresponder and then advertise the autoresponder
address. Let your audience know the can "get instant details by
sending a blank email to:
mailto:insert_your_autoresponder_email_address@here .
Placing an opt-in form on your website (if possible) will help
tremendously in obtaining more leads for your program,
opportunity or ezine. Start off simple, until you are comfortable
with autoresponders.
You can get fr^ee autoresponders here:
http://www.freeautobot.com or
http://www.sendfree.com
Where to Advertise.
Now that you're all ready with your ad, you'll want to begin
your search to submit it.
While safelists are a good way to start (especially if you are
offering something of no-cost), using paid services such as
ad co-ops prove to be, in may cases, very successful.
Ezine provide a variety of options. The solo ad is the first
choice of many, but also the most expensive. You can
purchase very good campaigns without costing a lot of money
by using solo ad co-ops. The next most effective ezine ad
campaign is to choose top sponsor ads. Third, regular classified
ads, and fourth, fr^ee classifieds.
Always check with the Publisher or Owner of the ad co-op and
even ask for a review of your ad. After all, these are the experts
who receive testimonies and know quite quickly what can or should
be added or deleted from your ad.
Have Fun.
No matter what program or service you are marketing, there's
bound to be some set-backs, frustration, and even times where
the internet seems to have died all together. Don't let these
times get you down. Persistence is the key. When business
and traffic seem a little slow, use the time to enhance your
website or campaign, but don't give up!
****************************************
Jullieanne Whitney
http://www.ezines-r-us.com
Publisher, Popular Marketing Ezine
http://www.popularmarketing.com
Subscribe: mailto:whitney.articles@aweber.com
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