I Want Online Now newsletter will teach you how to get your business online.

News

Welcome to the 'I Want Online Now!' newsletter. I will try to avoid any hype, whatsoever. If any of you notice me starting to sound like one of those so-called gurus out there, please let me know. I would prefer you do it nicely, of course.

This newsletter contains ongoing lessons and articles about running an online business. Please feel free to send in any suggestions you have, i.e., lessons you've learned the hard way since you've been online. Maybe between us all, we can help others make the move to the internet without losing everything they own.

This is a weekly newsletter, published on Mondays. There will also be a classifieds only issue that comes out on Fridays, as soon as we have enough subscribers (at least 100). In addition, we will be running solo ads whenever they come in. Both the classified ads issue and the solo ads will have free ad contests. One of the solo ads each week will contain an ad code. The first person to submit the ad code and their ad to me will receive a free top sponsor ad.

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Publisher's Corner

Hi Everyone!

I added a few things to the website last week, with lots more to come. Also, there is an article in this week's issue of Coping Today about writing your resume, which isn't the usual sort of article I would put in it. I decided to run it because there are plenty of us who could use some guidance on writing resumes, and many of us who are currently out of a job. If you are interested, you can read it online at Coping Today Newsletter.

I'm a nervous wreck tonight, struggling with the thought of going into the office tomorrow for the first time. I am planning on taking my laptop in and plugging into the network to make sure it works and hopefully get set up. In case you don't know, I'm starting my career as a real estate agent. I'm an independent consultant, which seems to mean different things depending on what field you're in. In this case, it basically means I report to myself, and I have a desk in the office out of which I work. I have to obey certain rules of conduct when doing business under their 'hat', but other than that, I'm on my own. It's really cool, but a little scary, not having any structure or direction. As a software person, when I operated as an independent consultant, I still reported to the client and did the work the client required. I was also constrained to come and go according to their work schedule.

Embarking on a whole new career is thrilling. I remember when I made the switch from secretary to programmer. I actually spent two years in between counting microscope slides, but that's another story. I ended my programming career as a database administrator, working on very large data warehouses. Anybody need some computer books? :)

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This Week's Lesson

Getting Online - Information Products

Products to sell online generally fall into one of three types:

Information
Your Products
Someone Else's Products

Obviously, this is a simplistic way of dividing products, but I like simple! I define information as anything that can be read. Your products are products that you made or purchased to resell. Someone else's products are affiliate programs, mlms, and even drop shippers, if they do all of the work, including the shopping cart. This includes the malls and virtual stores that you can get already set up. This lesson will focus on information products. Here are some examples of information products:

Newsletters or ezines
eBooks
Articles
General information on website.

If you are building a website, regardless of what you sell, you will want to have a newsletter. You may have one that just notifies your customers when there are new products or sales. You could also start with the newsletter, then build a website that relates to it. For help on starting your own newsletter, go to Village of Tidbits and take their free course.

The second type of information products is eBooks. If you've written anything, or are considering writing anything that ends up being more than one page, you might want to turn it into an eBook. Once it's an eBook, you can either sell it or give it away as an incentive to get people to sign up for your newsletter or to check out whatever opportunity you're trying to sell. Here are a couple of eBook compilers:

http://www.tucows.com/home/preview/228618.html
http://www.tucows.com/home/preview/291943.html

and here are a couple of tools that will convert documents to PDF:

http://www.tucows.com/mmedia/preview/209256.html
http://www.tucows.com/preview/269119.html
http://www.tucows.com/mmedia/preview/212666.html
http://www.tucows.com/mmedia/preview/228716.html

I don't know if any of the PDF converters will make useable hyperlinks. I tried one that didn't, but otherwise, it made a perfectly good PDF document that Acrobat Reader was able to read without any trouble.

Articles are similar to eBooks, except they're smaller. The best way to use articles is to submit them to various ezines. Establishing yourself as a guru in a particular area will bring more traffic to your website or ezine or whatever you wish to sell. Whenever you put out an article, you include a biography at the bottom which can include your website, or whatever url or email address you wish. One of the articles in the newsletter today is about formatting an article. It's one of the best ways to get your name known, so it's a good idea to learn how to write them.

Besides submitting your articles to specific newsletters, you can also submit them to article banks. The following are a couple of article banks where you can submit articles, or, if you're a publisher or webmaster, you can also pick up articles:

http://www.amazines.com
http://www.ideamarketers.com

Bottom line, if there is something that you are good at and are interested in, if you can write about it, do it! There are many different ways to market what you write or use it to market something else. If you aren't already a writer, get started. The more you write, the better you'll get!

A great way to learn about writing articles is to join several newsletters. Read the articles in the newsletters and see how the writers do it. If you're planning on putting out a newsletter and you like the writing style of a particular author, don't hesitate to let them know or to ask them if you can use their article in your newsletter. Believe me, authors love that!

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