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Feature Article

Turn Your Autoresponder Into A Cash Cow
This article is brought to you by Marketing Pack.

Finding an autoresponder is easy. Writing professional sales messages is not. Until now.

Let’s take a step back for a moment.

When you sign up for a free course or enter your name and email address anywhere on the net, you can be pretty sure you’re going to receive messages from an autoresponder. These messages can take on many different forms. They can be simple providers of information, soft sell letters, hit-you-over-the-head-with-a-hammer-hard-sell-letters, or insulting letters.

The latter sounds ridiculous, but I just recently received a message from an autoresponder that asked "Are you crazy?" I don’t know about you, but that’s certainly not a question I’d ask my valued prospects or customers.

The simple fact is, it’s difficult to write an effective sales message that persuades your prospect to become a customer. So stop sending them sales letters!

Stop and think, are you more likely to buy a product or service from someone you feel you know and trust, or someone who hides behind a website and throws sales letters at you?

If you provide your prospects with useful information they can use, they’ll buy from you when the time is right for them.

Here’s how you can build up your prospect’s trust and turn your autoresponder into a cash cow.

Instead of hard sell, buy now, time is running out sales letters, send your customer useful information.

If you sell toys, you might consider a set of autoresponder messages like these:

1. Consumer Report : How safe are your child’s toys.

2. The Top 10 Safest Toys : Here you can present a list of the top 10 safest toys that you have in your store. Each toy that you present in the list can have a link to the sales page on your site for that toy.

3. Toys That Don’t Play Well : Here you can present an article about the hazards that children face when playing with low quality toys. Present the fact (if it is a fact) that all the toys you offer in your store are top quality and safety tested by your own private team of safety testers.

4. Emergency Response to Toy Accidents : This email can focus on what to do if your child has had an accident with a low quality toy. Examples : Choking on small parts, puncture wounds from broken toys, cuts from sharp edges on toys. Offer a printable poster that your prospects can print off and hang on the wall with emergency responses. Your store name and email address should be prominently displayed on the poster.

5. Your Child’s Safety is Priceless : Present the benefits of paying a little extra to get a top quality toy instead of risking your child’s safety to save a couple dollars. Here you can present a list of top quality toys that are guaranteed not to break. Each toy has a link to its sales page on your site.

6. Santa’s Wish List : This can be a simple list of the most popular toys that you sell in your store, but with a twist. You can present the list FROM Santa Claus, instead of TO him. These are the toys that Santa recommends because they are quality, safety tested toys. Same as before, each toy has a link to its sales page on your site.

7. FREE Toy Safety Test : Here you can offer a coupon that your prospect can print out and bring into your store along with any toy they like. The coupon gives them a free safety check for a toy that they bring from home and gives them a discount on a toy in your store.

By giving your prospects and customers useful information, the feel they can trust you. When they get an email from you, they are more likely to open it because they know you are going to share something interesting, not just tell them to "Buy my toy - buy my toy - buy my toy."

Of course you have to sell your toys, or you’ll be out of business. You sell your toys by recommending them, not pushing them. If you write your autoresponder messages the same as if you were talking to a friend, you’ll build lifelong business relationships with your customers. If you show that you care about the customer, you have a repeat customer for life.

If you don’t have time to write a set of messages for your customers, pick up the brand new package, "Turn Your Autoresponder Into A Cash Cow." You get 52 professionally written sales messages that will sell anything. Each message is written in a newsletter format, so you always give your customers valuable information first and recommend your product second. You can get your copy here:

http://www.bpcpublishing.net/reps/c.cgi/kev_ad

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Terry Telford is the author of "Turn Your Autoresponder Into A Cash Cow" http://www.bpcpublishing.net/reps/c.cgi/bpc_ad

Terry also offers resources, tools, tips and techniques for online businesses at http://www.bpcpublishing.com
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