4 Success
Strategies for Ezine Promotion
It's your
masterpiece.
You've worked
hard to put together an informative and interesting newsletter.
Your current subscribers often write to tell you how much they
enjoy it. So why are you having so many problems getting new
subscribers?
The fact of the
matter is, there are countless free newsletters available to
anyone who wishes to receive them ... so unfortunately for ezine
editors, "free" isn't enough to draw people to you.
Here are a few
suggestions to help you build your list ...
1.
Be Consistent.
Marketing your
newsletter is the only way you're going to find new
subscribers. You need to first let people know that your
newsletter is available ... then persuade them that you have
something unique and valuable to offer. Come up with an
informative description that stresses the benefits of
subscribing, and then start promoting. Some ways to promote
your ezine include:
- Submit to
ezine directories
- Use
announcement lists
- Promote your
ezine in your sig file
- Write
articles and leave a link to your ezine in your resource
box
- Put a signup
box on every page of your website
- Experiment
with pop-up subscription boxes
- Propose
ezine co-opts with other editors: you can promote your
newsletters together for extra exposure
- Include
subscription links within your eBooks or reports.
2.
Consider Pay-Per-Subscriber Services.
No doubt you've
heard the phrase, "Time is money". Marketing takes a
lot of time. More and more, editors are turning to
pay-per-subscriber services to help them grow their
newsletters. An example of one such service is FunEzines.com.
These services
charge you for each subscriber they find for you. I've seen
prices ranging from an affordable $0.10 per subscriber to a
whopping $0.85! Shop around. These services will usually
charge you more if you use the double opt-in method than if
you use single opt-in.
Reasons why you
might choose to use these services include:
- Not enough
website traffic to get a steady stream of new subscribers.
- Not enough
time to spend marketing - or a lack of desire to spend the
time necessary to promote your ezine.
- Desire to
build your subscription base as quickly as possible.
3.
Don't Be Shy - Introduce Yourself.
One of the big
advantages of having your own newsletter is the leverage it
gives you with other editors.
Don't be shy.
Approach other editors in your niche market and offer to swap
ads or run other joint ventures. This is a great way to
increase your exposure without paying any out-of-pocket
expenses.
Remember that
editors are busy people, just like you. Make it easy by
providing them with all the information they need to make a
decision ...
- Address the
editor by name, if at all possible. Mention his or her
ezine name. Personalized email is always appreciated.
- Introduce
yourself and your ezine. Tell the editor key pieces of
information, such as the ezine's focus and circulation.
- Tell him or
her what type of joint venture you have in mind. Let her
know how it will benefit her.
- If you are
proposing an ad swap, include your ad for her convenience.
- If the
editor agrees to your proposal, let him know when his ad
will run in your ezine.
4.
Be Yourself.
You've already
made the effort to get subscribers ... now make the effort to
keep them! There are thousands upon thousands of free
newsletters available ... what makes YOURS different?
Let's face it:
great content is vital to the success of your ezine ... but by
itself, it isn't enough. There are plenty of editors who
consistently turn out a high-quality, content-rich ezine.
What helps to
differentiate one newsletter from another is the editor. If
you inject your own unique personality into your ezine, I
think you'll be pleasantly surprised at how much your
subscribers will appreciate it. I have many loyal subscribers
who tell me that they like how I come across as a "real
person".
Publishing a
newsletter can be very profitable. Stick with it and you'll reap
the rewards!
ABOUT THE
AUTHOR:
Angela is the editor of Online
Business Basics, a practical, down-to-earth guide to
building an Internet business on a beginner's budget. If you
enjoyed this article, you'll love the book! Visit http://www.onlinebusinessbasics.com
or request
a series of 10 free reports to get you started.
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