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Feature Article

WHAT'S YOUR NICHE?
by Theresa Cahill
All Rights Reserved
Copyright 2003

Everyone tells you to find a niche, which is fine,
but what niche and how?

Starting at the beginning, you develop your niche
based on a few factors including: 1) what you are
interested in, and 2) what might be interesting to
others. Obviously, there are others, but these two
factors cover a lot of ground.

Recently, I've been paying particular attention to
keywords - not just the ones I've used on my website,
but those being searched for in the major search
engines.

Mike's Marketing Tools is a good place to begin since
he offers three basic needs right at my fingertips -
one of these being my ability to easily check and see
what search terms are currently (and in the past)
popular.

For example, there were 513 searches for the keywords
"1962 World's Fair."

So what could a person do with this you ask? Tsk,
tsk... where's your imagination?! Say you're
interested in Fairs Around the World. You create your
website, scour the net for input and content (NO
stealing!), and put up your website.

Then, you go back out onto the web and search down
similar/complimentary websites to your own.

You email them or call them and begin communication on
the benefits of partnering up.

Suddenly, 1200 people are searching for the "1962
World's Fair," and you're one of the ones they come to
for information.

So, is there money in such a site? Frankly, who
knows...?? But imagine if you extended yourself and
located gift items or ebooks or services related to
"Fairs Around the World." If they like what they see,
people DO buy online.

My point? Maybe too many of us are thinking
"marketing" when we need to be thinking "World's
Fair."

You'd still have to advertise your website, create
your mailing lists, contact them, etc., but you're not
trying to push the latest ebook on a bitty part of the
internet world - many already familiar with, and may
have, that very same ebook.

Get creative! Make a habit of checking keywords until
the right idea for the right thing strikes YOU!

=====================================

About the Author:

Theresa Cahill is working on her second decade in
marketing and would love to share her free, brandable
ebook with you. Download it, read it, refer back to
it, and share it with a friend!
http://www.mwatracking.com/go/go.php/0047
And please drop by
http://www.thewizworld.com,
http://www.mywizardads.com, or
http://www.theresacahill.com and say hi!

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