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Getting Online -
Someone Else's Products
Although you are often selling
someone else's products when you stock your store, I am dividing it
slightly differently. I included drop shippers and wholesalers in
'Your Products', because you are not getting a commission from the
products, just the different between wholesale (or drop ship) cost and
retail cost. With affiliate programs and mlms, you are getting a
commission from products you or someone else sells. I can hear all
of the mlmers right now. We don't make a commission! Well, as
far as I'm concerned, the way an mlm works is similar to a
commission. You get the difference between your price (wholesale)
and retail for products you sell directly to consumers. However, you
also get a percentage of the sale from products your downline purchases or
their customers purchase.
Six Figure Income is an mlm,
but it calls its members 'affiliates'. That's because they recognize
that the online mlms closely resemble the affiliate programs. In
fact, there are affiliate programs that go two or three levels deep that
closely resemble mlms. You make a commission on the products sold to
people you bring in, and the people they bring in.
An affiliate program is a
program where you sell a product for someone else. The most well
known affiliate program is Amazon.com's program. You put links to their
site on your own website and receive a commission on any products
purchased by customers through your links.
Some affiliate programs
include an entire website where customers can purchase products through
you without ever leaving your site. Some are just links that move
the customer to their site to order and purchase. It's always
preferrable to keep the customer on your site, especially if you are
selling products from more than one affiliate program. Some programs
only credit you for purchases made through your link. Others keep
cookies or some other means of recording a specific customer. If
that customer comes back through another link or directly to their
website, rather than through your link, you will still get credit.
Again, these programs often have a limit, say one year. If the
customer comes back to their website a year after they visited through
your link, you will no longer get credit for them. Some have very
short lifecycles.
Bottom line, read all of the
details before agreeing to an affiliate relationship. Make sure
you're not getting a bad deal. Check out the commission rate, as
well.
There are several companies
that handle affiliate programs for other companies. Commission
Junction is one. You can sign up with Commission Junction, then
enroll in different affiliate programs with other companies.
Before enrolling in any
affiliate programs, you need to decide on a theme. What is your
website going to be about? It's easy if you're just opening a
general store. But, with all of the general stores out there,
competition is extremely fierce. There are some mlm programs that
include a general store, as well. These guys know everything there
is to know about marketing.
You need to pick a theme,
something you know well and can write about. Work it around the
affiliate programs. Pick affiliate programs that complement whatever
your website is about. Obviously, when you pick a theme, it should
be something related to some affiliate programs. If no one has an
affiliate program that relates to what you're writing about, you won't get
very far!
MLMs are good, if you are able
to do the work. The people that get ahead in MLMs are those who are
willing to make the phone calls. Just sending emails won't make you
rich in this industry. People need that human touch. If the
program is one like Six Figure Income, where many of the products are
computer related, the phone calls are less of a requirement.
However, you'll still do better if you can handle calling.
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