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Feature Article

5 Reasons Why You Need Your Own Original Products
by Dan B. Cauthron

Have you noticed yet? The people who are making the most money
on the Internet are the ones who are promoting products that
they developed. That's not to say there isn't money to be made
by way of resale rights and affiliate programs - but the door to
the bigtime opens most easily when you have an original product
to offer.

If you're serious about building long-term financial security by
way of an online business, here are a few reasons why you should
begin right away developing your own original product offerings.

Eliminate the Competition

When you have an original product to offer, you will be in
control of the pricing and the methods by which your product
will be marketed. No one else will have the rights to direct
sell your product unless you grant them those rights, or sell
the license to them. In other words, you can be the sole source
if you wish.

While competition is more than fierce among commission paying
affiliate programs and products, your original product will
enable you to rise above and eliminate that competition. Your
own business can then be built on a firm and stable foundation,
and not based on the dictates of others.

Recognition and Credibility

Never can enough be said about the importance of these two
factors in terms of building an online business. Would be
successful online entrepreneurs are hampered by the fact that
the Net itself is an impersonal venue. We seldom if ever get to
meet our clients and customers face to face, making it all the
more difficult to establish a reputation as a serious and
credible business owner.

Those who develop and market their own original products
inevitably enjoy an immediate boost in credibility and name
recognition. Potential customers are more likely to do business
with someone who has proven themself to be knowledgeable and
capable within their own business arena.

Silent Salesmen

Your own product can and should include your valid
recommendations to related resources for the user's
consideration and benefit. Many ebook authors use this method to
lead the reader into offers for their other products.

In addition, therein lies one of the secrets to success with
commission based affiliate sales. The user/reader will be more
inclined to accept and act on your recommendations, since your
knowledge and authority on the topic has been demonstrated by
your authorship.

Enable Your Own Affiliate Program

Motivating other marketers to sell for you is next to impossible
until you have an original product to offer. Yet with an
original product release, announced in the right places, you can
quickly have dozens, even hundreds of people promoting your
product. This tactic alone can take your product into areas of
the market that you might logistically be unable to reach by
your singular efforts.

Open Inroads for Your Next Product

With one successful product release under your belt, you will
find that subsequent new products will be met with acceptance
and action on the part of buyers and affiliates as well.
Providing your products are of high quality, this effect will
compound over time.

So, it's evident that your own original product holds the key to
taking your ebusiness to a whole new level. But just how do you
go about developing that first product?

That, dear reader, is seed for our next article.

_________________________________________________
Dan B. Cauthron offers original marketing insights and a 7-Volume
eMarketing Library to all new subscribers. Join his list by
visiting http://www.Earn-Revenew.com or email
RevenewTips@ListWarrior.com
__________________________________________________
� Copyright 2003 - Serenity Marketing Group LLC All Rights Reserved Worldwide

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