NEWSLETTER
Vol. 1, Issue 7, Page 4
Released: April 21, 2003
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3 Steps To Skyrocket Your Sales Like A Fire Cracker
by Shahnaz Rauf
Crash! your half filled coffee cup shatters the silence
splitting into smithereens and splattering the still hot coffee
in all directions. You sit up straight ignoring the spilled cup,
ignoring the coffee stain soaking into your carpet, with your
heart racing and a slight tremor in your hand, you quickly type
in your passwords to log in to your web account. Thank goodness
your web host enables raw statistics, you will soon catch the
cheating thieves. What! 10,000 visitors and not one sale... Not
one measly sale. What’s incredible... no one even signed up to
your mailing list! That`s not possible! Didn`t you use that
excellent sales letter software.
Yes your sales letter is just perfect and your headline is a
hypnotic beauty... you have gone to great lengths to provide top
rated testimonials, the sense of deadly urgency, the free gifts
are all there... yes your sales letter is perfect, yet no sales!
Hold on... Did you design your sales page to deliver the `most
wanted response` dictated by your traffics psychological mind
set? What`s that? Consider where will you get your site traffic
from: - From ezine/ email advertising – This is usually very
highly targeted traffic. The people coming to your site already
know what to expect and are looking forward to it. Here your
regular sales letter will work well.
- From search engines – This traffic is more complex. People are
coming to your site looking for information in response to
certain search terms. Your `killer sales letter` may not be
sufficient – you need to be able to satisfy their thirst for
information. Thus more informative and bigger sites work well
instead of `killer mini sites`.
- From other sites linking to you- This again is very highly
targeted traffic. The important point here is why is this site
linking to you... is it because of your ebook or newsletter
listings, your article or classified ad etc.
Here the response is usually dependant on the link through which
the visitor arrived – his mind is already made up as to the
action to be taken on your site – such as download your ebook,
join your mailing list, read your articles etc.
- Guaranteed hits from Lotto or other gaming sites – Here you
have only a few seconds to capture your visitors attention, the
visitors are coming with a need to `win some fabulous prize` –
Hence the regular sales letter does not usually work, Nor will
you get any commendable signups to your mailing list. Thus you
need to give them what they want: Some irresistible viral gift.
- Guaranteed hits from traffic exchanges – Here You have less
than 30 seconds to capture interest. The regular sales letter
does not work very well unless if you are advertising other free
traffic/ advertising program .
Also most surfers are surfing several exchanges at the same time
and usually do so in the night or early morning – they are just
clicking away robotically or like a zombie, with their minds
befogged or numbed with sleep and not more than a passing glance
to your incredible headline.
Here you need a `six pack` to jolt/electrify them and make them
look at your sales page with their hearts racing wildly and a
mad gush of adrenaline. Thus based on the psychological mindset
of your traffic you need to determine your Most Wanted Response:
What will work best: sales, signup to your mailing list or a
free viral give away. You are now ready to write your headlines
and sales letter. Here`s a recap:
1.Determine the psychological make up of your traffic.
2.Establish your most wanted response
3.Write up your sales pitch to deliver your most wanted
response. If you follow the above technique your websites
visitor to sales conversion ratio is not only going to jump but
will skyrocket like a fire cracker and you will laugh your way
to the bank.
About the author:
Shahnaz Rauf is The Editor of The Monster Twister– a Newsletter
helping ordinary web owners achieve extraordinary heights
without losing their shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or visit her
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