NEWSLETTER
Vol. 1, Issue 8, Page 4
Released: April 28, 2003
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DON'T BE TOO SMART
by Theresa Cahill
All Rights Reserved
Copyright 2003
A good friend of mine, Pam Splitt of the
Beginners Guide to Internet Marketing, wrote
to me yesterday. She mentioned reading the
Whole Truth, the ebook by Stephen Pierce.
Both of us agree, it is an ebook worth reading.
Both of us agree that he tends to bash ezines.
Both of us agree that, in this instance, he
is wrong about ezines *smile* but the world
is full of differing opinions.
What I'd like to explore today are two different
aspects to the ebook and the current trends
online to generate traffic.
SMART PAGES
Many people have written to me lately asking my
thoughts and advice on using Smart Pages to
generate traffic to their website. Some were
under the impression you submit them directly
to the search engines - NO! - and some sent
me controversial forum debates on the pluses and
minuses of using Smart Pages at all.
Actually, I'm all for using any legitimate method
that increases ones popularity at the major search
engines such as Google or Yahoo. Who wouldn't want
higher rankings? Lots of the traffic that comes to
My Wizard Ads comes directly from people searching
for advertising in these same places. This is good.
But, I also suggest that you be smart about your
Smart Pages.
There's an outstanding program just recently
released, the SmartPage Generator, created by
Armand Morin and Raymond McNally. In fact, I've
got it listed at http://www.marketingwebtips.com
and I use it myself.
I'm for it - with caution. For instance, the
program I mention above can spit out Smart Pages
in the blink of an eye. The creators also plan
updates on a regular basis to keep the program
fresh and in line with what is acceptable with
the search engines.
Use it? Sure, but I suggest going a step further.
Once you've created a FEW - not hundreds! - of
your own smart pages, open them up into your
HTML editor or notepad and add some true content
to these pages.
Now, this may be causing some to groan a bit.
Maybe the originators of the idea, and maybe those
who were truly looking for an easy way out. BUT,
nothing really good comes without a bit of extra
work.
The beauty of smart pages is you NEVER submit
them directly to the search engines. You tie them
into your website and allow the spiders to find
them on their own. A HUGE plus.
I just suggest you go a step further and make
sure that when the spiders do find them, they
also read true content, maybe just a paragraph
or two of your own making (it doesn't take much
to suggest content to a spider) when they find
them.
Hey, safe is better :)
EZINE ADVERTISING
My last remark for today is about the comments
made about ezine advertising. Ever wonder why
it is so inexpensive? Even with larger ezines
the ratio of your dollar spent to the number
of subscribers is usually dirt cheap. Often,
these low, low prices are questioned or even
held suspect in the eyes of some - they
wonder, "What so cheap?"
Competition my friend. Pure and simple,
competition. I'm faced with it every day at
the My Wizard Ads coop. I've been told the
prices are just too darn low. Sure I'd love
to raise them. Can I? Maybe. Will I? Most likely
not... because of the competition.
Fair market value and outstanding customer
service rewards the site owner with new and
repeat business. New customers having heard
about your website by "word of mouth" is the
ultimate compliment!
High prices, low prices, middle of the road
prices - does it really matter?
Your ability to make money online hinges on
one thing and one thing only - YOU. Put
yourself behind your product or service, put
110% of yourself behind it all, and you've
got yourself a winner.
=====================================
About the Author:
Theresa Cahill is working on her second decade in
marketing and would love to share her free, brandable
ebook with you. Download it, read it, refer back to
it, and share it with a friend!
http://www.mwatracking.com/go/go.php/0047
And please drop by
http://www.thewizworld.com,
http://www.mywizardads.com, or
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