NEWSLETTER

Vol. 1, Issue 8

Released:  April 28, 2003

 

Contents

Page 1
News
Sponsor Ad
Publisher's Corner
Sponsor Ad
This week's Lesson: Building Your Website
Sponsor Ad
Winner's Circle Ads
Classified Ads
Page 2
Sponsor Ad
Feature Article: The Ten Search Engine Commandments
by Anthony Kavas
Classified Ads
Page 3
Sponsor Ad
Feature Article: How to Profit from Initial Consultations
by Dr. Rachna D. Jain
Classified Ads
Page 4
Sponsor Ad
Feature Article: DON'T BE TOO SMART
by Theresa Cahill
Classified Ads
I Want Online Now! Weekly Newsletter
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I Want Online Now! Website

 

News

Welcome to the 'I Want Online Now!' newsletter.  I will try to avoid any hype, whatsoever.  If any of you notice me starting to sound like one of those so-called gurus out there, please let me know.  I would prefer you do it nicely, of course.

This newsletter contains ongoing lessons and articles about running an online business.  Please feel free to send in any suggestions you have, i.e., lessons you've learned the hard way since you've been online.  Maybe between us all, we can help others make the move to the internet without losing everything they own.

This is a weekly newsletter,  published on Mondays.  There will also be a classifieds only issue that comes out on Fridays, as soon as we have enough subscribers (at least 100).  In addition, we will be running solo ads whenever they come in.   Both the classified ads issue and the solo ads will have free ad contests.  One of the solo ads each week will contain an ad code.  The first person to submit the ad code and their ad to me will receive a free top sponsor ad.  Submit the ad code and ad to admin@i-want-online-now.com.

I am selling several of my own domain names.  You can check out which domain names I'm selling at http://www.exotic-island-travel.com.

Click here to sign up for the newsletter.  If you are interested in advertising in the newsletter, click here.

I have another newsletter, Coping Today Newsletter, which deals with the problems most of us have these days.  Go to http://www.copingtoday.com/current.htm to view the latest issue.

 

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Publisher's Corner

Hi  Everyone!

I got so busy writing the lesson for this week, I almost forgot this section!  I started thinking of some of the tricks I have used while building my websites (like the logo at the top) and which lesson I should introduce them in.  I could have written a couple of pages in this lesson alone!  

I took a break today after writing my first newsletter (the Coping Today Newsletter) before writing this one so that my husband and I could go to the state park in Orange City.  I was hoping we could see the Manatees.  This is the second time we've tried to go and it was closed again!  They only allow a certain number of people in at a time, which I understand. Darn it.  Well, it should be open tomorrow and some people will be at work.  Of course, this is Florida, so most people here are retired.  

Let me know if there is anything you would like to see in the newsletter.  Also, if you have had any experiences that you think might benefit other readers, please submit them to me for publication!  I would love some really honest horror stories!

Kathy

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This Week's Lesson

Building Your Website

If you missed last week's issue, you might want to review it.  It contains lots of links to website with tools and programs you can use to help you build your business.  You can review that issue by going to http://www.i-want-online-now.com/newsletter/issue8.htm.

In this lesson, I'm going to assume you have a host and an idea of what you're going to sell or provide.   Your next step is to build a website.  So, what do you do?  If you joined an affiliate program or an mlm, you probably got a replicated site, so you may think you don't need to build your own website.  Wrong!!!  How many affiliate are there in your program or mlm?  1000, 10,000, 100,000, more?  Each and every one of them has the exact same website as yours!  So, what's to differentiate yours from everyone elses?  Maybe your picture.  I hate to tell you, but that's just not going to cut it.  You absolutely must have another website to draw people in.  As I said in a previous lesson, you need to establish yourself as someone who can be trusted and listened to before you can get them to buy or sign up.

So, a website.  You need a couple of tools to get started.  The first tool you need is an html editor, like FrontPage or Netscape Communicator.  There are others, but these are fairly easy to use.  I recommend getting at least a pocket guide to html, as well.  Html is pretty easy to learn and I'm sure you'd like to know how to do something like this: 

Pretty Cool, Huh?!

Next, you'll need an ftp program, like ws-ftp or cute-ftp or any one of many others.  You can find cheap or free ftp programs at tucows.com.  This program allows you to upload your pages, once you've written them.  You'll need to find out what your ftp username/password is, as well as the host id.  All of the information you need is available to you from your webhost.  They usually include it in the email they send you when they first set you up.  If you can't find the information or need help, they are usually more than happy to be of assistance.

The last piece of the puzzle which will shorten the time it takes you to build your website is a template.  I included several addresses for free templates in last week's lesson.  Templates are pre-designed website pages that you just fill in.  I personally am not a web graphics designer and don't have time to think up a new design.  I usually go and look at existing designs, download one that is close to what I want, then play with it until I get it just right.  If you've got a decent template and a good html editor, you don't need to know much html to build your website.  In fact, with my newsletters, most of my work is in the wysiwyg (what you see is what you get) editor in Front Page.  I only switch to the html view when I'm doing a global replace of the issue number, or when I have to fix the form.  For some reason, my subscribe form doesn't copy over from page to page correctly in the wysiwyg editor.  

Set up a directory on your hard drive to hold your website.  Download the templates into this directory.  Bring one of them up in Front Page and view it in 'Normal', 'HTML' , and 'Preview'.  The 'Preview' option is supposed to be what it will look like in a browser, but don't believe it.  You need to also click on the 'Preview in Browser' button at the top of the page to really see what it will look like, and even then, it may look different once you've loaded it up to the host site, especially if you've forgotten to upload a graphic.  If it looks great, even online, to you, but someone else is getting an error, your page is probably pointing to something on your own PC.  I speak from experience here, folks.  I've gone round and round on an error like that!  Try to keep everything related to your website in one folder (and subfolders) and upload all of it.  If you make changes to a webpage, I recommend keeping a backup copy of the original page.  I have over 15 years experience in the software industry, both as a programmer and as a database administrator, and I can't count on one hand the number of times I have had to go back to a previous version of a program or web page.  Trust me!  

If you would like to know how I did the scrolling marquee above, click on 'View' and 'Source' in your Internet Explorer browser while looking at this page online (http://www.i-want-online-now.com/current.htm).  Search for 'marquee'.  You'll find the html code used to create the marquee:

<marquee align="middle" bgcolor="#FFFFFF" height="25" scrollamount="4" scrolldelay="17" width="353">Pretty Cool, Huh?!</marquee>

If you have a web page, copy this code into it and experiment with the different pieces of it.  Change 'middle' to 'top' or '25' to '20'.  Change the background color and scrollamount.  Then right click on it in the 'Normal' view. You'll find that you can change the marquee properties there, as well. 

I have never been able to find a way to create a marquee in Front Page without already having the code.  What I did was, when I saw something on someone else's site that I liked, for instance a marquee, I did a 'View' 'Source' to see how they did it.  Then I just copied it from their site and pasted it into my page.   

Using a template and copying how someone else created a cool object will make building your own website much easier.  You'll start learning html almost accidentally.  Don't copy graphics or animated gifs or other designs, however.  Those are probably copyrighted and could get you into trouble.  Only copy html or java script. I would wait on the java script for now.  If you want to put a popup on your website, you'll need to learn how, but we'll deal with that in another lesson.

One last comment.  Keep your website clean and simple.  Make it easy to read and uncluttered.  Don't try to get fancy.  Your site will look more professional with less than with more. 

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