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Welcome to the 'I
Want Online Now!' newsletter.
I
will try to avoid any hype, whatsoever. If any of you notice me
starting to sound like one of those so-called gurus out there, please let me
know. I would prefer you do it nicely, of course.
This newsletter contains ongoing
lessons and articles about running an online business.
Please feel free to send in any suggestions you have, i.e., lessons you've
learned the hard way since you've been online. Maybe between us all,
we can help others make the move to the internet without losing everything
they own.
This is a weekly newsletter, published on Mondays. There will also be
a classifieds only issue that comes out on Fridays, as soon as we have
enough subscribers (at least 100). In addition, we
will be running solo ads whenever they come in. Both the
classified ads issue and the solo ads will have free ad contests. One
of the solo ads each week will contain an ad code. The first person to
submit the ad code and their ad to me will receive a free top sponsor
ad. Submit the ad code and ad to admin@i-want-online-now.com.
I am selling several of my
own domain names. You can check out which domain names I'm selling at http://www.exotic-island-travel.com.
Click
here to sign up for the newsletter. If you are interested in
advertising in the newsletter, click
here.
I have another newsletter,
Coping Today Newsletter, which deals with the problems most of us have these
days. Go to http://www.copingtoday.com/current.htm
to view the latest issue.
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| Hi
Everyone!
I got so busy writing
the lesson for this week, I almost forgot this section! I
started thinking of some of the tricks I have used while building my
websites (like the logo at the top) and which lesson I should
introduce them in. I could have written a couple of pages in
this lesson alone! I
took a break today after writing my first newsletter (the Coping Today
Newsletter) before writing this one so that my husband and I could go
to the state park in Orange City. I was hoping we could see the
Manatees. This is the second time we've tried to go and it was
closed again! They only allow a certain number of people in at a
time, which I understand. Darn it. Well, it should be open
tomorrow and some people will be at work. Of course, this is
Florida, so most people here are retired. Let
me know if there is anything you would like to see in the
newsletter. Also, if you have had any experiences that you think
might benefit other readers, please submit them to me for
publication! I would love some really honest horror stories! Kathy |
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Building Your Website
If you missed last week's issue, you might
want to review it. It contains lots of links to website with tools
and programs you can use to help you build your business. You can
review that issue by going to http://www.i-want-online-now.com/newsletter/issue8.htm.
In this lesson, I'm going to assume you
have a host and an idea of what you're going to sell or
provide. Your next step is to build a website. So, what
do you do? If you joined an affiliate program or an mlm, you
probably got a replicated site, so you may think you don't need to build
your own website. Wrong!!! How many affiliate are there in
your program or mlm? 1000, 10,000, 100,000, more? Each and
every one of them has the exact same website as yours! So, what's to
differentiate yours from everyone elses? Maybe your picture. I
hate to tell you, but that's just not going to cut it. You
absolutely must have another website to draw people in. As I said in
a previous lesson, you need to establish yourself as someone who can be
trusted and listened to before you can get them to buy or sign up.
So, a website. You need a couple of
tools to get started. The first tool you need is an html editor,
like FrontPage or Netscape Communicator. There are others, but these
are fairly easy to use. I recommend getting at least a pocket guide
to html, as well. Html is pretty easy to learn and I'm sure you'd
like to know how to do something like this:
Next, you'll
need an ftp program, like ws-ftp or cute-ftp or any one of many
others. You can find cheap or free ftp programs at tucows.com.
This program allows you to upload your pages, once you've written
them. You'll need to find out what your ftp username/password is, as
well as the host id. All of the information you need is available to
you from your webhost. They usually include it in the email they
send you when they first set you up. If you can't find the
information or need help, they are usually more than happy to be of
assistance.
The last piece
of the puzzle which will shorten the time it takes you to build your
website is a template. I included several addresses for free
templates in last week's lesson. Templates are pre-designed website
pages that you just fill in. I personally am not a web graphics
designer and don't have time to think up a new design. I usually go
and look at existing designs, download one that is close to what I want,
then play with it until I get it just right. If you've got a decent
template and a good html editor, you don't need to know much html to build
your website. In fact, with my newsletters, most of my work is in
the wysiwyg (what you see is what you get) editor in Front Page. I
only switch to the html view when I'm doing a global replace of the issue
number, or when I have to fix the form. For some reason, my
subscribe form doesn't copy over from page to page correctly in the
wysiwyg editor.
Set up a
directory on your hard drive to hold your website. Download the
templates into this directory. Bring one of them up in Front Page
and view it in 'Normal', 'HTML' , and 'Preview'. The 'Preview'
option is supposed to be what it will look like in a browser, but don't
believe it. You need to also click on the 'Preview in Browser'
button at the top of the page to really see what it will look like, and
even then, it may look different once you've loaded it up to the host
site, especially if you've forgotten to upload a graphic. If it
looks great, even online, to you, but someone else is getting an error,
your page is probably pointing to something on your own PC. I speak
from experience here, folks. I've gone round and round on an error
like that! Try to keep everything related to your website in one
folder (and subfolders) and upload all of it. If you make changes to
a webpage, I recommend keeping a backup copy of the original page. I
have over 15 years experience in the software industry, both as a
programmer and as a database administrator, and I can't count on one hand
the number of times I have had to go back to a previous version of a
program or web page. Trust me!
If you would
like to know how I did the scrolling marquee above, click on 'View' and
'Source' in your Internet Explorer browser while looking at this page
online (http://www.i-want-online-now.com/current.htm).
Search for 'marquee'. You'll find the html code used to create the
marquee:
<marquee
align="middle" bgcolor="#FFFFFF" height="25"
scrollamount="4" scrolldelay="17"
width="353">Pretty Cool, Huh?!</marquee>
If you have a
web page, copy this code into it and experiment with the different pieces
of it. Change 'middle' to 'top' or '25' to '20'. Change the
background color and scrollamount. Then right click on it in the
'Normal' view. You'll find that you can change the marquee properties
there, as well.
I have never
been able to find a way to create a marquee in Front Page without already
having the code. What I did was, when I saw something on someone
else's site that I liked, for instance a marquee, I did a 'View' 'Source'
to see how they did it. Then I just copied it from their site and
pasted it into my page.
Using a
template and copying how someone else created a cool object will make
building your own website much easier. You'll start learning html
almost accidentally. Don't copy graphics or animated gifs or other
designs, however. Those are probably copyrighted and could get you
into trouble. Only copy html or java script. I would wait on the
java script for now. If you want to put a popup on your website,
you'll need to learn how, but we'll deal with that in another lesson.
One last
comment. Keep your website clean and simple. Make it easy to
read and uncluttered. Don't try to get fancy. Your site will
look more professional with less than with more.
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