NEWSLETTER
Vol. 1, Issue 9, Page 4
Released: May 5, 2003
|
Sponsor Ad
New System for Ezine Owners to PROFIT from OTHER Ezines
No, we're NOT talking about your standard time-consuming ad-swaps. This New System, EzineADventure raises the bar for Ezine Owners everywhere. No more wasted time looking for and then trading your ad for someone else's based on readership levels in your ezines. Oh, you CAN profit with those swaps, but they take FOREVER. With ezineADVenture you could get your ad in front of an extra thousand, five thousands, twenty thousand, or even one hundred thousand or more ezine readers literally overnight. PERMANENTLY.Feature Article
Search Engine Optimization: it's the little things that count
By Donald Nelson, copyright 2003
Building a search engine friendly site can seem
like a daunting task, but there are some parts of
search engine optimization process that are quite
simple and quickly done. These seemingly simple
tasks can make a big difference in the results you
get in your efforts to attain top search engine
positions. If you are in the process of building
a new site take a look at the easily done
optimization points explained below, and if you
already have a site, you can use this list as a
way to check your site
1. Name your files properly. Just as it is
important to put keywords in your metatags and in
the copy of your site, it is also very helpful to
have keywords in the names of the files. If have a
website for the Electronic Widgets Company, your
"About Us" page could have the file name
"aboutus.html" but then you would not have any
keywords in it. It would be better to have
"electronic-widgets-aboutus.html" or
"about-electronic-widgets.html". If you make a
sub-directory also make sure that its name
incorporates an important keyword. Never make a
file such as "page1.hml" or "page2.html", you are
throwing away an opportunity to place your
keyword.
Some people carry this point to the Nth degree
and choose a long domain name with many keywords
put together. I don't think you need to do this,
as these kinds of domain names are difficult to
remember. However if you are building a secondary
domain, one that is content-rich and designed to
get traffic which is then directed to another
site, you can opt for a keyword-rich domain name.
2. Put your keywords in hyperlinks. Another
important place for keywords is in the hyperlinks
which lead to other pages on your website. If you
have a navigation bar at the top or the left that
is made of gif or jpeg images, you can add a text
navigation bar at the bottom of the page and make
sure that your keywords are in these text links.
So, instead of having a text link that says
"resources" it could better be written as
"electronic widget resources". Similarly whenever
you find a place within the written text of the
page where you can highlight a keyword and link it
to another part of the site, take this
opportunity. You can even make a hyperlink that
jumps to a bookmark on the same page.
3. Make sure you have your own domain name. It is
more difficult to promote an interior portion of a
site, than the main domain name. It only costs
from $8.00-15.00 to get a domain name, and your
own webspace can be obtained for as little as $100
per year. So, if you already have a site, but
want to start a completely different product line,
start a new site with a new domain name rather
than set up a subdirectory of an existing site, or
, worse, use a free site.
4. Check to see that your are emphasizing the
right keywords. While keyword research is a large
task, and maybe doesn't qualify as a little thing,
it will not take you very long to visit this url
http://inventory.overture.com/d/searchinventory/suggestion/
and see if people are really searching for what you are
talking about. Take a look, and modify your web copy to
reflect the actual searches that people make for your
products.
5. Use the alt tag for images. Here is another
opportunity to place your keywords. Search engines
cannot "see pictures" or graphic files. Whenever
you have a graphic image you have the option of
adding alt text. This alt text will be visible
when surfers put their mouse over the images, but
more importantly it will be visible to search
engines. So instead of just having a photo of a
widget, you can put a description with your
important keywords. If you have a navigation bar
with images, you can put descriptive text for each
navigation item.
6. Make sure that you have a
title tag for each page. This may seem like an
obvious point, but have you ever reached a web
page which had a title, visible in the blue strip
at the top of the browser, that said "new page" or
"untitled page"? In this case the person building
the site forgot to put in the title tag. These
kinds of pages are usually found on the inner
pages of a web site, a place where many people,
mistakenly, pay less attention. So check all of
your pages, make sure that there is a title tag,
and make sure that your keywords are in the title
tag.
Taking advantage of these search engine
optimization opportunities will not take you much
time or cost you much money, but your gain in a
better position in search engine results will be
well worth your effort.
Donald Nelson is a web developer, editor and
social worker. He has been working on the Internet
since 1995, and is currently the director of
A1-Optimization (http://www.a1-optimization.com),
a firm providing low cost search engine
optimization, submission and web promotion
services.
Classified Ads
SUCCESS BOOKS & KITS TO BUILD YOUR HOME OR OFFICE
BUSINESS. Do you work or want to work in Real Estate,
Mail Order, Direct Mail, Export/Import, Loan
Brokering, Equipment Leasing, etc. Then see our books
& kits, etc. at http://www.bookfindhelp.com. Thanks!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Tycoon GOLD Family! DO NOT PASS THIS BY!!!
Our Experienced Team and I will get you 2 sign-ups.
within ten days. This will cover your fee and put you
in PROFIT! before you pay a cent.
You can take a look at the program at the link below
http://ezwealth.funurl.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"If You Want To Avoid Struggle, Pain and
Discomfort Of Writing Your Own Ads"...
but instead, want to do it quickly and
easily with little or no thinking at all...
visit http://www.cexi.biz/101/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How I Made OVER $200 in 2 DAYS With This Simple Site!
I made over $200 my first 2 days by simply referring
people to this simple, yet powerful, 1-page website.
Get paid 100%- straight to you- Guaranteed! Quick,
powerful, and profitable. Make money in the next hour!
http://adtrack.trafficwave.net/t.pl/2946/32445
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE $50 BILLS JUST KEEP COMING!!
Infinity Payline join today!
Global cash machine Pays 24 hours Per Day!
Imagine this even while you <sleep!>
$50 payment received - $50 payment received.
mailto:cashontap@sendfree.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
EXTRAORDINARY FREE RESOURCE FOR CLICKBANK AFFILIATES
Our Quick Tips and Reference Guide is a great set of
tools. It is a free gift just for visiting my website.
The Husband's Guide can be a great profit center for
you with 50% commissions and large potential audience.
http://www.husbands-guide.com/aff2
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
HOME EMPLOYMENT DIRECTORY
Several companies are seeking home-based workers
to assemble their products. Please vist us at:
http://www.easymoneyathome.com/CW to purchase the
Directory for only $26. Why wait? You can start
working at home and earning money right away.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
JUST RELEASED!! RED HOT!!!
It's amazing but true! Even if you have no product,
no website, no programming knowledge, and you're up
to your eyeballs in debt, you can still create your
own online empire in 30 days! GUARANTEED!!
http://tinyurl.com/ag9k
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://www.WebPreneurship.com
If you are looking for a better work situation and
an improved lifestyle, we are changing lives every
day! We provide an extensive range of business,
work-at-home, Internet, freelance, or regular
employment opportunities and resources for you!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
