I Want Online Now newsletter will teach you how to get your business online.

News

Welcome to the 'I Want Online Now!' newsletter. I will try to avoid any hype, whatsoever. If any of you notice me starting to sound like one of those so-called gurus out there, please let me know. I would prefer you do it nicely, of course.

This newsletter contains ongoing lessons and articles about running an online business. Please feel free to send in any suggestions you have, i.e., lessons you've learned the hard way since you've been online. Maybe between us all, we can help others make the move to the internet without losing everything they own.

This is a weekly newsletter, published on Mondays. There will also be a classifieds only issue that comes out on Fridays, as soon as my life has stabilized! In addition, we will be running solo ads whenever they come in. Both the classified ads issue and the solo ads will have free ad contests. One of the solo ads each week will contain an ad code. The first person to submit the ad code and their ad to me will receive a free top sponsor ad. Submit the ad code and ad to admin@i-want-online-now.com.

I am selling several of my own domain names. You can check out which domain names I'm selling at http://www.exotic-island-travel.com.

Click here to sign up for the newsletter. If you are interested in advertising in the newsletter, click here.

I have another newsletter, Coping Today Newsletter, which deals with the problems most of us have these days. Go to http://www.copingtoday.com/current.htm to view the latest issue.

If any of you are also members of Coping Today and haven't heard, I need you to re-subscribe to Coping Today, as I am moving the list but can't import everyone to the new list. I also can't get messages out at the existing host. You may have noticed the newsletter was about a week late, which is intolerable. I Want Online Now wasn't affected because I hadn't moved it yet. I certainly won't now!

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Publisher's Corner

Hi Everyone!

You remember how I was asking for horror stories last week? Well, I've got my own this week. My other newsletter, which has a subscriber list of over 30,000, went out about a week late. The solo ad and semi solo ad I sent were also about a week late. Some of what did finally go out was screwed up. Now I'm floundering around, trying to figure out a way to get all 30,000 subscribers onto another host. I suspect several of them have dropped out just because they didn't receive the newsletter. When I finally do get back up and running, I'm going to have a major backlog of solo ads to take care of. This will probably lose me several more members.

The only silver linings I can see are that I wan't to get rid of anyone who wasn't reading the newsletter anyway, and I am getting ready to start a fee-based version of the Coping Today newsletter without the ads, anyway. This may encourage people to join the fee-based version, once they see how many ads are going to start showing up.

Other than that, nothing much has changed from last week. My husband and I went to see X-Men 2, and it was pretty fun. I'm really looking forward to seeing the new Matrix! I didn't think it was ever going to come out.

Have a great week, and I hope mine goes a little better!

Kathy

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This Week's Lesson

Building Your Website - Cont.

If you missed any issues, just go to http://www.i-want-online-now.com/newsletter

Well, I need to correct something from last week. I found where the marquee component is located in Front Page. Its under 'Insert', 'Component'. Guess I should have looked harder, huh? I have to try out the 'hover' button I saw there!

Last week I tried to create a poll to send out to members of my other newsletter. I discovered that if you create a form in Front Page, you must publish your website through Front Page. What does that mean? It means you can't use FTP to transfer your website to your host. It also means that you had better not have anything in the directory where your website's pages are except what you want published! I published the 'I Want Online Now!' website as a trial, and ended up having to scramble to delete all the excess stuff I had put up. I'm talking several megabytes. Enough so that I had to lower the limits for my other website and increase the limits on this website until I got rid of everything. Not good. This includes subdirectories underneath the directory you're uploading.

Here are a few more tips for building your website:

1. If you have a newsletter, put a subscription form on every page. Put a subscription popup on the first page and the newsletter page.

2. Make sure your visitors can easily find where to go to purchase advertising!

3. Make your contact information easy to find, and make sure you include it! Potential clients will use the contact information if they can't find what they need on the website. They may also report when something isn't working.

4. Provide an 'about us' page, where people can learn about the person or people behind the website. Everyone loves to know something about the people behind the business. It makes you more real to them.

5. If you feel you can't write anything, go to the article banks (I provided links to some in a previous lesson) and get some articles. Most of the banks, and many individuals will let you put their articles on your website, as well as in your newsletter.

6. Check your links frequently. Nothing makes a website look worse than links that don't work.

7. Keep the number of banners low. A great tool that I use everywhere is a banner rotator that I got from The JavaScript Source!!. Download it here (right click), then copy and paste into your html in the spot you want it to appear. You will need to change the banner information I have in it to your own banners. I originally got this so that I could display the links for my downline and create a co-op. I still plan to do that at some point.

8. Use colors that are easy on the eye. Make sure there is enough contrast between the background and foreground to make it easy to read.

9. Only build a couple of levels deep. It will make it easier for the search engines to index, as well as making it easy for your customers.

10. Avoid using dynamically created pages. These are pages that are created as the customer makes a request. They don't actually exist until then. The problem with these, even though they're really cool, is that the search engines can't read something that isn't there, so those pages won't get indexed.

So, are you a webmaster yet? If not, why not? It's alot of fun!

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